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Case study: Our case study for $5,200 in 3 months on organic SEO traffic in the gambling niche for the Australian market
Client:
rickycasino.com
Contents
- 1. Main parameters of the case
- 2. SEO Casino Pro approach to the development of your project
- 3. Implementation of the strategy: Content and optimization
- 4. Choosing an affiliate program and the results
1) Main parameters of the case
- Traffic source: search results;
- Geo: Australia;
- Affiliate program: RexAffiliates;
- Offer: Ricky Casino;
- Payment model: RevShare (30% of each deposit);
- Period of work: 01.08.2023–31.10.2023 (and still working!);
- Spent: $3,000 (for three months);
- Spent for the whole time: $10,000;
- Income: $5 200 (received for the first 3 months);
- Income for the entire period (2024 inclusive): $80,000+.
2) SEO Casino Pro approach to the development of your project
Collecting the semantic core
The work began with collecting the semantic core for the future website. Using Ahrefs and Key Collector, the specialists collected keywords based on which they built the website’s structure. The main high-frequency queries were assigned to the main page, while medium- and low-frequency keywords were used on additional pages.
Building a network of sites
To scale the project, a network of clone sites (10) was decided upon. Each site was focused on a separate topic, which allowed us to cover more semantic groups and strengthen the link mass for the main project—riсky casino.co.
3) Implementation of the strategy: Content and optimization
Content and keyword optimization
Each website page was optimized for the collected keywords: the primary keys were placed in H1 and the less important ones in H2 and H3. FAQ sections played an essential role in the promotion, helping users and search engines better understand the pages’ content.
Content plan and publication of articles
SEO Casino Pro created a detailed content plan, according to which new articles were published every two days (on secondary sites). A different strategy was used for the main website, which turned out to be very successful, although risky.
The quality of the texts met the requirements of both search engines and users. Each article had an optimal number of keys, which allowed us to simultaneously satisfy search engine algorithms and provide interesting information to the audience.
Link building
To increase its credibility, we implemented <link-building with the involvement of high-quality donors:
- Links from thematic blogs.
- Posting on forums and directories.
- Analysis of competitors’ donors from the top 10 for relevant queries.
Growth of traffic and domain ranking over time
4) Choosing an affiliate program and the results
The team worked with RexAffiliates to attract players to Ricky Casino. The offer had favorable conditions — RevShare up to 30% — ensuring constant income from attracted users.
Results
- Expenses: $3000 for the development of the website, purchase of links, creation of content, and the services of a content manager.
- Revenue: $5,200 in the first three months, thanks to 780 registrations and 105 first deposits.
Daily statistics for November 2024
Organic traffic and a network of clone sites have allowed rickycasino.co to generate a steady income from the very beginning of its operation. Thanks to the RevShare model, which generates revenue from each user for a long time, this approach has become ideal for stable earnings in the Australian gambling niche.
