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SEO promoting Bitfiring.com
Case Study: SEO and difficulties of promoting Bitfiring.com — a crypto casino for the US market
Client:
Bitfiring.com
Client's request:
To increase visibility among search engines and attract new players in the cryptocurrency casino niche for the US market.
Contents
- 1. Main tasks and challenges
- 2. Steps to achieve the goal
- 3. Formation and expansion of the semantic core
- 4. Content marketing based on the complexity of the niche
- 5. Link building in a high-risk niche
- 6. Results
1) Main tasks and challenges
Bitfiring.com is a cryptocurrency casino focused on the American audience, with unique security and transparency requirements. Our task was to create a safe SEO landscape optimized for a highly competitive environment.
2) Steps to achieve the goal
Thorough analysis of the niche and competition
First, we conducted a study of the US crypto casino market. Considering the strict restrictions on gambling sites in this region, our experts have developed a flexible strategy for Bitfiring.com. Special attention was paid to analyzing competitors in the cryptocurrency niche, including their content and link profile, to identify growth points.
3) Formation and expansion of the semantic core
Based on the analysis, we assembled a semantic core that included not only popular keywords but also long-tail keywords related to cryptocurrencies that were particularly relevant to the US market. To avoid search engines’ filtering and blocking, we emphasised low—and medium-frequency keys.
4) Content marketing based on the complexity of the niche
Given the audience’s interest in cryptocurrency, payment security, and privacy, we developed a content strategy that included educational materials, guides, and FAQs to help users feel more confident with cryptocurrencies in casinos. Our approach was to be as transparent as possible for new users, which increased their trust in the brand.
5) Link building in a high-risk niche
Due to the specifics of crypto casinos, link-building could have been more cautious. We focused on:
- Placement on crypto-oriented resources and blogs.
- Using paid media placements on American thematic websites allowed us to avoid the negative impact of filters.
- Gradual link building for the natural growth of authority, avoiding large and sharp jumps.
6) Results
Thanks to an integrated approach, Bitfiring.com was able to achieve significant results:
- Growth of organic traffic by 65% in the first three months, with more than 80% of users coming from the US.
- The number of registrations has increased due to users’ increased trust in the site’s security and privacy.
- Despite high competition and regulatory barriers, we are achieving top positions for several cryptocurrency and gaming queries.
Bitfiring.com has become a great example of how a competent SEO strategy and a profound understanding of the crypto casino niche can ensure success even in highly competitive and regulated markets such as the United States. Our team continues to work on the project, and we expect even more excellent results as the site’s authority grows and the content expands.
