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Improving SEO position and traffic for Casinonic.com
Case Study: How we improved SEO positions and traffic for Casinonic.com
Client:
Casinonic.com
Client's request:
To Improve search engine rankings, increase organic traffic from the Australian market, and attract new players.
Contents
1) Our steps
- Analysis and Audit:
We conducted an SEO audit of the website, revealing technical errors holding back growth. We fixed indexing, broken links, and soft-404 pages, immediately increasing the site’s visibility among search engines, including Google. - Semantic core:
We expanded the semantic core by adding high-frequency and medium-frequency keywords for the niche, which improved the relevance of the content. - Internal linking:
We optimized linking for priority pages (home, bonuses, etc.), which increased indexation rates. - Content and link building:
We updated the content, added relevant keywords, and implemented link building on high-quality donor sites, which increased the resource’s authority.
2) Results
- 300,000 organic traffic in the first two years.
- TOP 5 in keywords, which significantly increased traffic from search engines.
- A 30-fold increase in conversion: users stay longer, register, and make deposits.
Before our work
After our work
| Indicator | Before optimization | After optimization |
| Organic traffic | 1000+ | 300,000+ |
| TOP-5 by keywords | 1% | 70% |
| Conversion rate | x1 | x30 |
3) An additional strategy that was used was padding the site
To attract branded traffic, we created a placeholder site that redirects to the main site through affiliate links. This helped to attract additional traffic for branded queries and leave other competitors out of the top 10 search results for branded keys.
Screenshot of a pad site that was created to “lure” branded traffic for our client
4) Conclusion
This case study indicates that a comprehensive SEO strategy focusing on technical adjustments, content, link building, and driving branded traffic through padding can ensure a steady increase in visibility and conversions. Our approach has proven to be effective, and it can also bring long-term results to other clients.
