Off-Page SEO Strategies to Build Authority in the Sports Betting Industry

Contents

Link Building
Social Media
Local SEO and Geotargeting
Conclusion

The sports betting industry is characterized by intense competition. To enter this race, all it takes is getting a license (which only some do), creating a website, and starting its promotion. Such a low entry threshold has led to the fact that today, there are more than 10,000 betting companies in this market, and, of course, the competition between them is profound. How can one win in this competition? Many find the quick and correct answer: SEO. However, many must remember that SEO optimization is about more than just working on your website’s semantics, formatting, tags, etc. A lot of attention must also be paid to off-page SEO. Let’s look at the tools that can help you advance in this area and, in turn, benefit your betting company.

Link Building

This is when another website places a link to your portal on their pages. Why is this so important? The fact is that search engines consider portals that are linked to by other web resources to be more valuable.

For link building, you can use tools like this.

Guest posts and articles that include a link to your website. Some services, such as BuzzStream, simplify the process of finding partners.
Tutorials and guides. The benefit of these materials is that they remain relevant over time and attract interest. For example, an article like “Features of the Martingale Strategy”.
Competitor website link analysis. With tools like Ahrefs or SEMrush, you can identify which websites link to your competitors. Why not use their services, too?
Crowdsourcing marketing is native advertising, publishing links in places where people communicate, such as Quora and Reddit.

It is recommended to focus on more than just one tool. The more, the better.

Social Media

First, the obvious thing is that you must register on social media. Choose the platforms where your target audience is active. Hint: Facebook, Instagram, TikTok, and YouTube.

What you can use in social media engagement:

Giveaways, surveys, promotions. You need to interact with your audience;
Cross-promotion. You can find newcomers in the betting world and exchange promotional posts;
Viral content. This depends entirely on your creativity. You are good if you create a video that attracts millions of views! It’s best to hire an experienced content creator for this;
Collaboration with bloggers and influencers. You can buy advertising directly from people who have authority on social media.

It all depends on your budget. If you have a large starting capital, you can afford to pay for a post or story from a niche Instagram star. If funds are limited, it’s better to focus on managing social media accounts yourself and mutual advertising.

Local SEO and Geotargeting

This is an excellent option for those who want to conquer the market of a specific country or region. Again, let’s list popular methods.

Registering in online directories and rating websites. No matter which region you’re targeting, there will be plenty of such resources. Without exaggeration, we can say that this is a must-have. The monetary costs will undoubtedly pay off thanks to increased recognition and direct clicks on the link from other specialized sites.
Collaborating with local media. But for this, you need to come up with or find a vital news hook. Local online publications won’t promote you just like that. Your casino should be mentioned naturally within a full article or column.
Work with local forums and aggregators. Create threads related to your casino, and respond to other users’ questions as a regular user (don’t let it be known that you are related to the casino).

You need to invest more time and effort than money here. Are you ready for that? Go ahead!

Conclusion

Don’t forget to analyze the effectiveness of the strategies you’ve chosen. Remember, SEO promotion is not a one-time result but an ongoing process. Constantly monitor how the tools you’ve selected are performing. If one of them is ineffective, stop funding it and find another.

Use trusted data collection tools such as Google Analytics, Ahrefs, Adobe Analytics, Microsoft Clarity, Hotjar, and Facebook Analytics. Once again, it’s better to hire an experienced specialist to carry out the analysis, as they can quickly find weaknesses and eliminate them.