Top Link-Building Tactics for iGaming Websites in 2024

When you do it right, you get:

• traffic growth
• backlink profile expansion
• keyword ranking improvement
• great feedback from clients.

Here’s a quick example of what link-building for iGaming can look like: a table called “Types of bonuses in each casino”.

What is iGaming link-building?

The iGaming linkbuilding means you get links from other platforms, such as sites, forums, social networks. The benefits you get:

• boost organic search rankings
• increase website traffic
• rise above competitors
• improve chances of attracting clients and gamblers.

Challenges of Link-Building for iGaming Websites

The main challenge for iGaming link building is ethical or legal restrictions. The next problem is high-as-hell competition in an already strictly managed environment. So, to overcome it, we need:

• focus on building trust
• provide high-quality content
• target carefully
• develop relationships with influencers
• use shareable resources
• craft compelling pitches.

It helps greatly when you need a creative strategy. What’s more, it’s easy and cost-effective.

What is Linkable Content in iGaming link building?

The iGaming link-building builds (no pun intended) on content that attracts backlinks naturally. You need to understand what your audience prefers. Which things would they find useful or engaging, what are their tastes and drives?

Types of Linkable Content

Tips for creating great content:

• make it visually attractive
• focus on topics interesting for your users
• ensure real value for them.

Guest blogging is a time-tested tactic: you write content in exchange for iGaming backlinks.

Guest Blogging for iGaming Websites

Guest blogging helps to build authority, attract new audiences and iGaming backlinks bulk. Tips for iGaming websites:

1. Look for sites falling into your niche.
2. Or find trusted sites with a similar audience.
3. Evaluate content.
4. Focus on quality, not quantity.

Examples of trusted platforms in Australia for getting iGaming backlinks are Aussie Casino Experts or Casio Reviews Australia.

Content Partnerships for iGaming Websites

Content partnership means collaborating with other sites, brands, or persons. The benefits are:

• reaching wider audiences
• generating high-quality links.

Seek out related sites that work in gaming, sports, and tech niches. Offer them exclusive content. Find partners with iGaming backlinks through:

• bloggers
• Telegram channels and chat
• CPA networks
• industry conferences
• portals with reviews and ratings
• paid traffic.

Any iGaming SEO link-building should include resource pages.

What are Resource Pages?

Resource pages are selected collections, where you put together valuable links and tools. Such pages are easy to create. Also, they save the time needed to find the answer.

Linkable Assets for iGaming Websites (Sports Betting Link Building example)

Linkable assets mean resources with high value, so they attract backlinks organically. It can be:

• eBooks
• whitepapers
• webinars
• researches and scientific data
• insights.

For example, sports betting link-building can include:

• eBooks (Pierluigi Collina, we look at you with utmost respect)
• whitepapers on AI, country regulation, and industry trends.
• webinars on how to bet on sports.

Influencers can be the toughest part of casino link-building because of ethics or other concerns. Affiliate marketing is much easier in that case.
Also, using the best casino link-building services, i.e., agencies, makes sense. Examples are Loopex, Elit-Web, Absolute Digital Media, SeoProfy, etc.

Influencer Marketing for iGaming Websites

Influencers include popular gaming streamers, product reviewers, and industry experts. Some ways to use influencers:

• sponsored content
• brand ambassadors
• giveaways
• event activation
• collaborations
• product placement
• reviews.

Affiliate Marketing for Sports Betting and Casino Link Building

That type of marketing helps in sports betting and casino link building by steady networks and increasing traffic.
Tips to find the best partner:

• analyze the content quality and consistency
• analyze their traffic: which countries, numbers, and time spent on their platform
• look how an affiliate is perceived. For example, look at the EGR Power Affiliates ratings.

Online communities make processes easier, thanks to great networking.

Online Communities for iGaming Websites

If you want to be active in communities, then you should provide helpful answers and share relevant content. The benefits are:

• easy to share content
• easy to engage with potential partners
• it’s possible to place yourself as an industry leader.

Forums and Discussion Boards for iGaming Websites

Forums provide great hubs and link-building services for casino sites. Everything can be a natural quality backlink.

Tips to leverage that tactic:

• find active gaming forums
• participate regularly
• no spam
• contribute helpful info.

For our casino link-building guide, let’s touch on PR.

PR and Outreach for iGaming Websites

Public relations and outreach have one major role—connecting with media, bloggers, and industry sites. This enhances visibility and builds long-term partnerships.

To succeed in PR and outreach, you need:

• make newsworthy content, exclusive data, expert insights
• identity media and specialist that engaged in the iGaming industry
• create a personalized pitch.

Crafting a Compelling Pitch

It would be best if you focused on good storytelling, relevance and uniqueness. Constantly tailor your pitch to your listeners.

1. Start your pitch with a hook. Use stories.
2. Highlight the problem—and the solution.
3. Be clear about the growth potential.
4. Keep your pitch simple and structured.
5. Know your numbers. Use data, stats, and industry trends.

Our sports betting and casino link-building guide is designed to help iGaming sites strengthen their presence and improve rankings. Deploy these tactics into your business and gain profits!

How do you build links?

Here are 4 main tactics for link building:

1. Add links manually on selected sites.
2. Reach out to website owners and ask for a link.
3. Buy them at link-building services.
4. Earn from site visitors.

Which social media are best for link building?

It makes sense to select these platforms:

1. Facebook helps with brand exposure.
2. Instagram is ideal for visual appeal.
3. X (Twitter) gets you quick shares.
4. LinkedIn is a must for professional networking.

What trends are worth looking for in casino link building?

Our experts recommend being aware about these trends:

1. Actively expanding sites like Twitch and Discord give new opportunities.
2. Techs like VR and AR provide exciting ways to create engaging content.
3. AI tools can significantly improve link-building effectiveness.